Discover how we helped Mitigate scale its innovative ESG platform, and sign deals, with clients and partners across the entire European Union through LinkedIn outbound and a strategic posting strategy.
2+
Years Together
300+
Meetings Booked
25+
Clients Secured
uSoftware helps the best companies in the world set up, build, operate, and scale their own elite tech teams in 20+ countries across Europe, Asia & Africa, disrupting other legacy models.
As ESG regulations tightened and demand for compliance tools grew, Mitigate faced a challenge of standing out in a crowded European market with lots of competitors and other solutions.
While the platform offered a strong value proposition, reaching sustainability officers, compliance leaders & other executives in the EU was difficult. Growth wasn’t predictable or scalable.
To cut through all the noise in the ESG space, we designed a dual approach focused on direct lead generation & strengthening the Mitigate ESG brand by using LinkedIn as a multi-channel platform.
By combining LinkedIn posting & outreach, our team executed targeted LinkedIn outbound campaigns, connecting with ESG executives & compliance leaders across the Baltics and the EU.
Head of Growth & Strategy
Mitigate
Our cooperation has been both effective & valuable. I really appreciate the support from the entire team. STURM’s dedication, and the invested time through doubling the workload, adding more profiles & additional support such as preparing emails and follow-ups, are greatly valued.
To enable Mitigate’s growth, we engineered a scalable LinkedIn first strategy by combining direct outbound with tailored posts & content to generate additional inbound leads and build trust.
Six LinkedIn accounts were used for the project. Each account was set to target one geographical region in the EU in order to develop a strong local network to boost branding, and results.
There was a dual objective, to create a scalable lead generation system that would not only deliver meetings, but enable Mitigate to boost brand visibility & credibility across the ESG landscape.
40+
Interested leads every month that want to learn more about the platform.
20+
Meetings generated every month with qualified leads & partners across the EU.
1
To have predictability
& generate at least one
new client every month
We ran onboarding workshops, aligned on Mitigate’s ESG goals, and mapped out ICPs across the Baltics and EU. Set a plan & KPIs for lead gen, visibility, and brand positioning.
Six LinkedIn accounts were deployed, one per region. We integrated Sales Navigator, data enrichment tools & publishing workflows. First outbound & posting campaigns went live.
We tested outreach angles (sustainability, compliance, risk management, cost reduction) and optimized LinkedIn posting cadence. Data-driven refinements improved reply rates.
Performance data identified the most responsive regions and company types. We doubled down on high-yield accounts while phasing out low-value segments to boost results.
Posting strategy emphasized thought leadership, ESG trends & case studies. Volume remained the same but previous adjustments supported by content maximized results.
By this stage we achieved a consistent flow of meetings and demos booked which gave predictable monthly results. Campaign were systematized, providing Mitigate scalability.
We expanded across additional EU regions. Posting engine matured into a brand authority channel, and outbound continued to deliver many qualified leads for the ESG platform.
Years Together
Leads Generated
Meetings Booked
Meetings Per Month
Clients Secured
Sales Team
Mitigate
Working with STURM has been a truly great experience. The team was always available, quick to jump on calls, and ready to brainstorm new ideas whenever we needed. Their agility & proactive mindset made them feel like an extension of our own team, constantly adapting and pushing forward to improve results.
