Discover how we helped Easly envision & execute a B2B GTM strategy in the Benelux, targeting enterprise HR & Operations leaders through personalized LinkedIn outbound campaigns.
2+
Years Together
500+
Leads Generated
200+
Meetings Booked
Easly is an innovative HealthTech company on a mission to make preventive healthcare accessible & simple. Their digital platform enables people to perform self-tests for 100+ health indicators.
Easly wanted to expand into the B2B market but didn’t know how. While their self-test platform had a clear value for any individual, they needed a completely new approach for B2B.
Without a good GTM strategy, Easly risked staying exclusive to the B2C niche, missing the opportunity to grow & position itself as a leading preventive healthcare partner in the Benelux area.
To help Easly enter into the enterprise B2B market, a tailored GTM framework had been created, combining personalized outreach with strategic brand positioning & content posting.
We first engineered the strategy which will be used to enter into the B2B market and after workshops decided that direct sales in combination with developing partner channels would work best.
CEO
Easly
When STURM first visited us for live workshops, I realized they were not just another agency, they were visionaries. They challenged us at every stage and thought about growth. They built a GTM strategy around our strengths & turned complex ideas into a clear roadmap to be followed.
To enable Easly’s B2B growth, we engineered a comprehensive GTM framework combining outbound lead generation, demand generation & trust-building efforts, all needed for Easly to win.
Since the focus was reaching enterprise-level companies in the Benelux region but we didn’t know who the decision makers will be, we targeted a wide range of C, VP, Head Of & Director suite.
Our team deployed multiple LinkedIn profiles for a coordinated outreach strategy, with 50% of the profiles targeting Belgium, while 50% of the allocated profiles were targeting Netherlands.
Simultaneously, we tested different positioning, from employee benefits to finance-driven angles through a well structured A/B testing to identify what resonates best and generates demand.
The main goal was to design a working GTM & a predictable, scalable outbound framework that would drive Easly’s entry into the B2B market across Belgium & Netherlands markets.
10+
Leads per month from enterprise or well known Tier 1 global brands.
5+
Meetings per month with enterprise or Tier 1 global brands.
1
New partner or Tier 1 client signed every 3 months.
Projects Director
Easly
It never felt like working with an external partner. From first workshops to follow-up visits, they blended into our team seamlessly. STURM’s all in approach went beyond office walls. They truly became a part of the team, and that’s what made things productive and genuinely enjoyable.
We visited Easly for live workshops to fully understand their goals and vision. Together we mapped out ICPs, worked on different approaches, and built outbound GTM framework tailored to the Benelux region.
Prepared LinkedIn outbound sequences and built the initial databases with an account based approach. Worked with Easly to position content designed to set them as an opinion leader in preventive healthcare.
Activated outbound campaigns using multiple profiles. Tested variations of messaging angles (employee satisfaction, cost reduction via sick leave, employer branding). Initial feedback gathered from decision makers to refine copy.
Refined outreach cadence and messaging based on early performance. Increased focus on HR & People leaders as strongest responders. Adjusted targeting filters to focus on companies 500+ employees.
Scaled outbound volume while integrating content strategy more deeply. Demand started turning into organic interest as Easly’s brand visibility grew.
Created a repeatable outbound engine delivering 20+ new leads and 10+ meetings per month. Easly’s leadership consistently secured demand from enterprise level and large companies on both partnerships and direct sales. B2C visibility expanded indirectly.
The teams continue to operate on the top-performing strategy until performance drops or a higher performing one is found.
Years Together
Leads Generated
Meetings Booked
Leaders Reached
Companies Engaged
COO
Easly
Thanks to STURM’s creativity, know-how, and deep knowledge of sales psychology, outbound quickly evolved into meetings with Europe’s best known Fortune 500 and enterprise companies, then soon after inbound awareness started bringing us in organic traction with decision makers.
