Discover how we helped Noltic engineer a predictable lead generation machine which consistently generates demand with industry leaders and other global Salesforce partners.
1+
Years Together
250+
Leads Generated
100+
Meetings Booked
Noltic is one of the leading European Salesforce consulting & full-cycle development agencies, supporting the Tech, Retail, Financial industry leaders & other global Salesforce partners.
Before partnering with STURM, Noltic already tested multiple approaches to generate qualified leads & new opportunities, both internally, and with other marketing & leadgen agencies.
Despite having strong Salesforce expertise & a bulletproof track record, Noltic struggled to achieve predictable pipeline growth. Outreach lacked precision, fine-tuned messaging & scalability.
To address Noltic’s challenges, we designed an agile outreach approach by dedicating five LinkedIn profiles to run outbound across different verticals and built credibility through posting.
This enabled us to target multiple ICP segments in parallel, and dramatically increase outreach volume. To support results, our team created a posting strategy dedicated for each target ICP.
Co-Founder, CRO
Noltic
After trying both internal & external lead generation with limited success, STURM’s approach gave us the consistency, and quality we were in need of. Their teams are very creative, and the engagement is truly top-notch. It doesn’t feel like an external agency but more like an addition to Noltic.
Noltic needed a repeatable & scalable outbound system so that their sales team can consistently secure meetings with decision makers that oversee Salesforce or other CRM related initiatives.
To achieve this, our team combined the multi-profile outbound execution with supportive LinkedIn thought-leadership content that creates immediate demand and long-term brand visibility.
We deployed five LinkedIn profiles to run coordinated outbound campaigns across five ICP segments. For each profile, our team created a posting strategy that aligns with outbound messaging.
By integrating the ICP focused outbound and credibility-driven inbound approach we positioned Noltic as a trusted Salesforce Partner, and created a sustainable, predictable growth engine.
The focus was to engineer a scalable method of generating qualified meetings with world’s largest, and fastest growing, companies which would enable uSoftware to control growth.
5-10
Qualified meetings per month which will fuel the pipeline.
10-15
Leads per month from industries or verticals of interest for Noltic.
ROI
Achieve a sustainable & a predictable way to increase Noltic’s revenue.
Since this was our first time working with a Salesforce consulting company, our team spent the first month building a detailed knowledge base and competitor analysis to gain industry insights, understand Noltic’s capabilities & uncover obstacles to properly position outbound.
With a complete knowledge base built, our teams were now equipped with the necessary know-how to engineer a strategy that would enable us to build a lead generation engine with stable month-to-month results. After a few workshops, the strategy was in place.
Once each profile had it’s own sector allocation, our team constructed the messaging and started with the outreach. The main goal over the first 3-4 months of the campaign being active was to A/B testing different messaging, value propositions & approach angles.
To strengthen credibility & support performance, we introduced posting with sector based strategies for each profile, tailoring content to resonate with specific ICP segments. Each of the profile owners underwent screening so the tone of voice reflected their personality.
With live data flowing in, we tested messaging angles, follow-up cadences, and LinkedIn posting strategies. Both outbound messaging & content themes were refined to maximize conversion. For markets that are harder to get into, our team performed native outreach.
Together with Noltic, we did a half year review of the project. Based on data & performance we decided to discharge sectors & segments that were either underperforming in outbound conversion or that had low conversion from sales meetings into immediate opportunities.
At this stage of the campaign, there were already 100+ leads in the pipeline, and nurturing was becoming complex. Our teams needed better alignment and visibility to make sure no opportunities were missed. After a few workshops, segments of the CRM were optimized.
While the campaigns were generating results, both Noltic and our team knew that we were still not running at full efficiency. To further strengthen credibility & improve conversion, our marketing teams worked on making Noltic’s digital foundations more customer-centric.
Within the first year of cooperation, we succeeded in achieving all the goals & ROI but this is just the beginning of our journey. With a proven growth framework & an operational lead generation machine, together, our teams will continue to power Noltic’s growth journey.
Years Together
Companies Reached
Leads Generated
Meetings Booked
Opportunities Created
Deals Closed
Co-Founder, CEO
Noltic
STURM brought structure, creativity & clarity into Noltic’s growth efforts. Their ability to quickly understand our challenges and translate them into a repeatable outbound system are impressive. In less than a year, we saw not just more leads, but better leads, with more opportunities coming in.
