Discover how we partnered with Oneview Healthcare to design a multi-channel, account-based lead generation strategy that opened doors to over 50 of America’s largest hospital systems.
1+
Years Together
300+
Leads Generated
150+
Meetings Booked
Oneview Healthcare is one of the global leaders in connected care experience technology, transforming the way hospitals & health systems engage with patients, families, and care teams.
Oneview Healthcare sells enterprise-grade products. Securing direct demand from CEOs, CMIOs, CNOs, CIOs in large hospital systems was a constant uphill battle, scalability was needed.
Hospital executives are notoriously hard to reach, and decision making authority often sits behind many layers of gatekeepers. Without change, Oneview risked slow progress & competition.
Oneview’s challenge required more than just filling the pipeline, it demanded a structured way to break into the most complex healthcare organizations in the US. We had to prioritize quality.
We built a top-down multi-channel methodology, starting from the CEO’s office and working through the org chart to uncover who held real decision-making power and to build intelligence.
Sales Team
Oneview Healthcare
To our team, what stood out most was the consistency and quality of the meetings. Instead of generic conversations, we were sitting down with senior decision makers, who actually had the authority & budget to move deals forward. It gave us a measurable, predictable pipeline.
To execute at the highest level, we created an account-based, multi-channel outbound strategy and a dedicated team. Every step was designed to identify, engage, gather intel & convert.
We combined Salesforce for CRM & pipeline management with ZoomInfo & Cognism for data verification & account mapping. The process enabled agile targeting with highly accurate data.
Calls and emails were orchestrated in a multi-touch sequence to maximize engagement, while manual research allowed deep personalization so that every touch feels tailored and relevant.
Our dedicated team included researchers, SDRs, and campaign managers. They operated as an extension of Oneview’s internal sales force and together we drove predictable and fast growth.
The goal was to engineer a scalable account-based leadgen framework that would consistently create traction in the U.S. healthcare market a scalable approach & predictable results.
Exposure
Position Oneview as a trusted healthcare partner by creating exposure at the highest level.
Access
Secure 10 to 15 qualified sales conversations every month to accelerate Oneview’s pipeline.
Traction
Help the sales team secure the largest healthcare systems as clients to land & expand faster.
We kicked off by aligning on Oneview’s growth objectives & ICP. Our teams performed competitor analysis and analysis of previous outbound efforts using Zoominfo, Salesforce & Cognism along with public sources to map hospital systems, org structures & prospects.
We set up cold-calling & emailing infrastructure within Salesforce to streamline processes and enable company-wide visibility which enabled data-driven decision making. We also built a team of three native U.S. cold-callers, each with 5+ years of healthcare experience.
With infrastructure in place, we deployed the native U.S. cold-calling team supported that was tasked with performing calls, followed by email follow-ups and LinkedIn touchpoints. Calls began at the top of the org chart (CEO, CMO, CMIO), then continued down the chain.
Outreach campaigns were refined through ongoing A/B testing of call scripts, emails, and LinkedIn messages. Each touchpoint was personalized using data on the hospital system’s size, digital maturity, and recent initiatives, ensuring conversations felt relevant & credible.
Campaign data was analyzed to identify the highest-performing segments. The focus of the project narrowed to largest hospital systems showing real buying intent. Messaging was fine-tuned to emphasize ROI, patient outcomes, tech and operational efficiency.
Proven strategies were scaled across more hospital systems, increasing outreach volume without sacrificing quality. Cold callers also acted as intelligence gatherers, delivering account-level insight to Oneview’s sales leadership while generating qualified meetings.
The framework evolved into a predictable engine, delivering quality meetings, executive level access, and a growing portfolio of clients. This not only accelerated pipeline but also gave investors tangible evidence of Oneview’s traction in the U.S. healthcare market.
Years Together
Leads Generated
Meetings Secured
Hospital Systems Entered
Better Outcomes
Marketing Team
Oneview Healthcare
The cooperation felt like an extension of our own team. They didn’t just generate leads, they integrated with our departments to create, design and refine landing pages, sales collateral, and messaging. Every change was backed by data, and aimed at boosting outbound and sales results.
