Discover how we helped a pioneer in the global HR space for tech resources effortlessly enter into countless Fortune 500 accounts, and hundreds of world’s fastest growing scaleups.
5+
Years Together
400+
Meetings Booked
15+
Clients Secured
uSoftware helps the best companies in the world set up, build, operate, and scale their own elite tech teams in 20+ countries across Europe, Asia & Africa, disrupting other legacy models.
In the first few years, uSoftware experienced rapid growth but, without an outbound strategy, were struggling to gain predictability and take complete control over their growth.
Most of uSoftware’s new leads and deals were coming from referrals or from their leadership’s network. They required an efficient and scalable framework to achieve true scalability.
After a few workshops, we detected the core business needs. uSoftware needed control, speed, and scale while repeatedly generating qualified meetings with best known global brands.
To help achieve uSoftware’s goals, STURM developed a modular outbound framework which will streamline processes and allow uSoftware to easily scale volume of both live & online meetings.
Founder & CCO
uSoftware
STURM has been essential with helping uSoftware secure Tier 1 clients, and in our expansion onto new markets. Over the years, we generated hundreds of meetings with senior decision makers from companies like ZARA, McLaren & JP Morgan. If you’re looking to grow, look no further.
uSoftware’s growth goals couldn’t be achieved by quick wins or relying on referrals. To create a scalable system, we focused on building a predictable pipeline fueled by quality & consistency.
Up to 12 LinkedIn profiles were deployed in parallel, supported by A/B testing on messaging & follow-up cadence. Our teams fully integrated & controlled the CRM process up to conversion.
The focus was to engineer a scalable method of generating qualified meetings with world’s largest, and fastest growing, companies which would enable uSoftware to control growth.
15
Leads per month from Fortune 500 or Tier 1 global brands.
5
Meetings per month with Fortune 500 or Tier 1 global brands.
1
New Fortune 500 or Tier 1 client signed every 3-4 months.
During the first month, we aligned on core goals, ran strategic workshops, and built the foundational roadmap tailored to uSoftware’s growth targets.
We executed the tech setup, refined ICP segmentation, refined messaging & launched three different campaigns to A/B test for maximum efficiency.
With live data flowing in, we kicked off structured A/B testing & fine-tuned data, messaging & approach to improve lead quality and conversion rates.
Using performance insights, we identified highest-converting segments, messaging angles & outreach patterns to place focus on what works best.
With a validated strategy and proven wins, we ramped up volume ensuring consistent delivery of qualified leads at scale while preserving lead quality.
Once a scalable strategy was in place, and delivering results for uSoftware, we set up another team to test other markets, channels and approaches.
The main team continues to operate on the top-performing strategy until the R&D team finds a higher performing one, which then becomes primary.
Years Together
Leads Generated
Online Meetings
Live Meetings
New Clients
Founder & CCO
uSoftware
Within the first 12-18 months of working with STURM on our GTM, lead generation & growth strategy, we signed with ZARA, Inditex & several other global brands whose logos further help fuel our growth. If you’re looking for big wins and a trusted partner, look no further than STURM.
