Discover how we helped Europe’s leading producer of bricks and the world’s largest manufacturer of roof tiles envision a marketing campaign that completely sold out their product.
2,3M+
Impressions
92K+
Click Throughs
1,2K+
New Buyers
Wienerberger is Europe’s leading manufacturer of roof tiles and the world’s largest producer of bricks. Apart from clay products, Wienerberger is a leading plastic pipes supplier.
Wienerberger had been preparing to launch two completely new products globally, Porotherm IZO & Porotherm IZO Profi bricks. Their team had one month to roll-out with marketing.
Within the one month deadline, they required a complete offline & online strategy along with creative support that would enable them to launch the campaigns in time & to achieve sales quotas.
Considering the short deadline, most marketing agencies did not want to engage in the project, whereas the internal team required support across virtually all online and offline efforts.
Importance of the project was even greater for the Winerberger team since the previous marketing campaigns didn’t deliver the desired results, and their sales targets were not being reached.
Since we frequently support enterprises and large companies, on end-to-end marketing projects of all sizes, within the first 2 hours, we assembled experts into a tactical response team.
Considering the very wide scope of the project & an extremely limited launch window, on the first day, our team already held a strategic session with Wienerberger to prioritize key actions.
Marketing Team
Wienerberger
We were under an almost impossible one-month deadline to launch two brand new global products & their team delivered with incredible speed, agility, and precision. From coordinating online, and offline channels to managing countless moving parts, the execution was truly world-class.
At the start of the project, we immediately decided to agree on which processes we had complete accountability & freedom to act on, and which required double checking with Wienerberger.
Since each creative piece & digital asset had to be checked with Wienerberger for approval, we created a complete list of assets needed to successfully deploy all the offline & online campaigns.
While the creative teams were engaging in sprints to complete the creative work, digital assets and assets for offline ads, the marketing team set up preparations for offline & online rollout.
Strategic project management and smart workflow delegation is what enabled us to move in sprints, be agile, and to successfully complete all of the assigned tasks days before project deadline.
Wienerberger wanted to improve upon the previous marketing campaigns by securing lower CPC, having higher reach for the same budget & for the sales quotas to be hit within 10% margin.
50%+
Higher efficiency in Ad spend compared to previous campaigns.
25K
Click throughs to Wienerberger’s new product landing pages.
500
New product purchases combined across the B2B & B2C segments.
Impressions
Reach Via Radio
Click Throughs
Leads Captured
New Buyers
Products Sold Out
Sales Team
Wienerberger
We were under an almost impossible one-month deadline to launch two brand new global products & their team delivered with incredible speed, agility, and precision. From coordinating online, and offline channels to managing countless moving parts, the execution was truly world-class.
